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Navigating the Rental Housing Market: Understanding Rent Growth Trends

Navigating the Rental Housing Market: Understanding Rent Growth Trends

Investing in rental homes has long been regarded as a stable and profitable venture, offering a steady stream of income and potential for long-term appreciation. However, recent reports indicate a slowdown in rent growth across the United States. While this may give pause to some investors, a closer look reveals nuances that can guide informed decisions in the market

Current Rent Growth Trends

According to the latest data from CoreLogic's Single-Family Rent Index, the average rent growth in the U.S. since February 2020 has been approximately 28%. However, year-over-year rent growth in January 2024 was reported at 2.6%, which falls below the inflation rate for the same period (3.1%). This trend of moderate growth has persisted since the summer of 2023, with rent increases failing to reach double digits since the fall of 2022

Long-term Perspective

Despite the recent slowdown, investors with a longer tenure in the market have reaped favorable returns. Those who have been investing since the beginning of the decade or longer have seen returns of around 28% from February 2020 to January 2024. Notably, even the lowest price tier properties, defined as those 75% or less than the regional median, experienced a significant increase of 29.5%.

Molly Boesel, principal economist for CoreLogic, notes, "While rent growth is slowing, costs are still increasing across most of the country. The median rent on a three-bedroom property increased by over $100 in the past year and by more than $500 in the past three years." This underscores the enduring demand for rental properties despite the current growth rates

Equity Building Opportunities

It's not all gloom in the rental housing market. CoreLogic's recent report suggests that U.S. homeowners added a staggering $1.3 trillion to their home equity in 2023, indicating significant appreciation in property values. This bodes well for investors who have bolstered the value of their rental assets. One key approach to boost equity is through strategic property upgrades. Investing in renovations and improvements can significantly enhance a property's appeal and long-term value. Targeting projects with a high return on investment, such as kitchen and bathroom remodels, adding extra bedrooms, or improving the property's exterior, can notably elevate its equity potential. Check The Top Investment Property Upgrades To Increase Rent and Equity for more information about it.  

These enhancements not only make the property more attractive to potential buyers but also contribute to its overall equity-building trajectory. By focusing on quality upgrades that align with current design trends, investors can effectively showcase the property's modernity and style, thereby increasing its market value.


While rent growth may have slowed on a national scale, investing in residential real estate for the rental market remains a profitable venture overall. Investors may need to exercise patience as they navigate regional nuances and market fluctuations. Understanding long-term trends, regional variations, and the underlying factors influencing rent growth is crucial for making informed investment decisions in the rental housing market.

As always, consulting with real estate professionals and staying abreast of market updates can provide valuable insights for maximizing returns and mitigating risks in the dynamic landscape of rental property investment. If you're considering delving into the rental market or seeking assistance with managing your existing properties, don't hesitate to reach out to Vision Realty Management. Our team is ready to assist you in discovering a place that feels just like home. Give us a call at 678-390-5727 to get started on your journey toward successful property investment


Author: Lehman Smith